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Article writen by Sage Lewis @ Click Z.com. Read the full article here.

Factor 1: Use Your Key Phrase in Your Title

This is, by far, the most important thing you can do for SEO.

You can find the key phrases you want to target using a key phrase tool like the Google Keyword Tool or WordStream Free Keyword Tool.

Target one primary key phrase per page. Each page of your site should have a unique title.

For this example, let’s pretend we’re optimizing a site that sells craft supplies. The three primary key phrases we’ll target are: “art craft supplies,” “kid craft supplies,” and “paper craft supplies.”

Our imaginary site happens to have pages for each of these three topics. So, three possible titles for each of these pages could be:

• “Huge Selection of Art Craft Supplies at ABC Crafts”
• “ABC Crafts – Really Fun and Unique Kid Craft Supplies“
• “Extensive Paper Craft Supplies at ABC Crafts”

Use each phrase exactly as it appears in the key phrase research. Don’t make “supplies” singular. Don’t leave out a word like “crafts.” You will have a much higher likelihood of SEO success using the phrase exactly as it appeared in the research.

Factor 2: Use the Target Key Phrase in the Body Copy

As SEO evolved, optimizers found every conceivable way of stuffing key phrases in pages so that search spiders could see them but people couldn’t. Eventually the search engines basically said that if visitors can’t see the content, we’re not interested in seeing (or ranking) the content.

Putting key phrases in image ALT tags or comment tags does little good. Never try to hide content as tiny text at the bottom of the page or by making it the same color as the background. These tricks are easily detectable and could cause you a lot of trouble.

Bonus tip: When I consult with a company on SEO, they consistently make one mistake. They don’t stay focused.

They start strong in their title with their target key phrase. But then they don’t stay as focused in the body content.

Use the exact key phrase you chose consistently through the copy of the page.

How often should you use the phrase? As often as makes sense for the reader. Don’t go overboard, but definitely don’t be shy either. Use the exact phrase, versus a synonym of the phrase, whenever you can.

Factor 3: Cross Link Your Pages Using the Target Key Phrases

In our example, we have three pages:

• http://example.com/art-craft-supplies.html
• http://example.com/kid-craft-supplies.html
• http://example.com/paper-craft-supplies.html

On our “Art Craft Supplies” page, we might link to our “Kid Craft Supplies” page, saying something like this: “We also have a big selection of art craft supplies for kids. Check out our <a href=”http://example.com/kid-craft-supplies.html”>kid craft supplies here</a>.” See how our target key phrase was used exactly here?

Cross linking your pages with the text of the hyperlink referencing the page will help significantly raise the importance of that page.

None of these tips are revolutionary, but they definitely make a big difference. You’ll make huge strides in the search engine rankings in no time!

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